BMW The 3 Series
The new Campaign for BMW’s legacy car is all about the attitude which has always been true to the product and the target group: to always improve the status quo or oneself – again and again, joyfully, even after great success.That’s why every piece of communication for this yet-again-improved car was inspired by one creative arc: Improve. Enjoy. Repeat. My role consisted of working along side my seniors and creative directors to develop the concept, visual worlds, styling and casting guides and social media edits all from concept to post production phase. 
Social Media Assets.
Along with our main film came a series of social media assets that reiterate our core concept of improve, enjoy, repeat by playing into exciting receptive visuals highlighting the feature upgrades of the new 3 Series.
