BIFI Out of Home In Your Home

We all know BiFi as the snack on the go: at the gas station, on a hike or at school.

But their newest product line is different: The new BiFi Sticks are high quality, air-dried, Spanish salami sticks especially made for at home, when you have guests over.  So we needed to come up with a campaign idea to get BiFi into peoples homes – with a very small budget. In every briefing you hear the same sentence: „We need to be, where our target audience is.“ So if our target audience is at home, then why should we advertise out of home? 

My role consisted of art direction with guidance from my creative director and seniors from shoot to post production phases and handled the development of key art, edits and cutdowns.